Your website is representing your business and as such should be friendly, professional and easy to navigate. It is your online business in the same sense that a storefront would be for an offline ‘brick and mortar’ business. Since your online business is ‘digital’ or ‘virtual’ it is literally all that people know of your business. Since people cannot see you physically they do tend to judge you by why they can see or by your cover. 

The Significance of Good Website Design